For the early part of 2009, 50 Cent was trying to bait Lil Wayne into a direct feud with him. He wanted Lil Wayne, but what he ended up getting was Rick Ross. In 2008, 50 Cent had sent some warning shots to Ross, but no one expected the two rappers to begin feuding. Rick Ross is a very close associate to the We The Best movement, which is one of the direct rivals to 50 Cent.
Rick Ross started a feud with 50 Cent and it lasted throughout the year. It began as a lyrical feud, but both rappers ended up pulling pranks on each other. In the end, the back-and-forth with 50 Cent helped Rick Ross sell copies of his Deeper Than Rap album. At the time, 50 Cent was still battling with Interscope Records for an official release date for his album. With no music out, at the time, the feud was going in the direction of Ross.
As the release date of 50 Cent’s Before I Self Destruct neared, the feud with Rick Ross had become old news. Long before he had ever achieved any mainstream attention, 50 Cent had tried to bait Jay-Z into a feud. During the Summer Jam 1999, Jay-Z ended any chances of a feud between the two rappers with one line, “I’m about a dollar, what the f*ck is 50 cents.” In the time since that line, 50 Cent has been trying to undermine Jay-Z.
During his time as president of Def Jam, Jay-Z signed Rick Ross and spent a lot of money promoting his debut album, Port of Miami. Even when Jay stepped down, he did a lot for the next Rick Ross album, Trilla. Now that Jay-Z is gone from Def Jam, entirely, he and Rick Ross remain very close allies. This and Jay-Z’s truce with Fat Joe, along with his shout out to Ja Rule on The Blueprint 3 has served as inspiration for 50 Cent to go at Jay-Z ten years later.
In September, Jay-Z released his eleventh album, The Blueprint 3. The album is a direct shot to the list of Jay-Z haters that piled on in between album releases. After the release of the album, it became a commercial and critical success. But, former Roc-A-Fella rapper, Beanie Sigel, took offense to some of the content. He would respond to this with a diss aimed at Jay-Z. It did not take long for the hip hop community to take notice.
Before long, many hip hop sites were reaching out to other rappers to ask them of their opinion in the feud. 50 Cent was among the first rappers asked and he said that he treats all of the artists on his label much better than Jay-Z treats his. 50 even went on to discuss how he had almost signed Beanie Sigel to G-Unit Records until the move was blocked by Hov. Because of this, he and Beans began releasing many diss records that were aimed at Jay-Z.
Throughout this feud, Jay-Z has yet to respond directly. At the American Music Awards, he accepted his award, then boasted “men lie, women lie, numbers don’t.” This was a shot at 50 Cent, who watched his album flop, while Jay-Z’s was already double platinum. As long as 50 has been firing shots at Jay-Z, Jay has never responded directly. This has led to 50 Cent dubbing him as a punk.
Recently, 50 Cent spoke on his feud with Rick Ross and Jay-Z. When describing Ross, he admitted that both rappers are very competitive. That is the reason why they go at each other the way that they do. Neither rapper is afraid of offending the other. He said that his feud with Ross is great for hip hop. But, with Jay-Z, he never sends direct shots at rappers after he took on Nas. 50 Cent said that with Jay-Z no one is directly offended because he never says anything directly.
Many people predict that if Jay-Z does enter a lyrical war with 50 Cent that Jay-Z will win easily. While 50 Cent won the overall feud with Rick Ross, many people also agree that Ross was able to win the lyrical battle. But, when it came to pranks and other things, 50 Cent was just too much for him. There have been times in the past where he said that he could possibly stop feuding with Rick Ross, but that time has passed.