Ever since he was discovered by Eminem, 50 Cent and G-Unit have been a part of Interscope Records. During his time with the label, 50 Cent has brought record numbers to the label. Not only was he able to do so with his own releases, but also with the releases of artists that he signed to his own label, G-Unit Records. The early days of G-Unit/Interscope brought a lot of hits, but the recent years have not. This has led to a dispute between 50 Cent and Jimmy Iovine.
After Interscope Records mishandled 50 Cent’s 2007 album, Curtis, 50 Cent made it clear that he was going to leave the label after the release of his fourth album. Most likely trying to derail him, Interscope also mishandled his next album, Before I Self Destruct. While this album ended up being the lowest-selling album in 50 Cent’s career, it was met with mildly positive reviews. On top of that, the album was his final release with Interscope Records.
Not only is 50 Cent done with Interscope Records, but most of the artists signed to his G-Unit imprint are off of Interscope. For years, 50 Cent teased many independent artists, but they are not forced to a label the way that it turned out that 50 was. He may have been teasing them not so long ago, but when it comes to finding another label deal, independent may not be such a bad idea. Also able to leave Interscope is Eminem and it is said that he may move to an indie label.
The most notable artist to move their entire label from a major label distribution to distribution with an independent label was Memphis Bleek. Maybe 50 Cent will wait to see how well Bleek’s gamble turns out to see if he needs to do the same thing. However, after being bullied around by the label that once called him king, 50 Cent may have plans of moving to an independent label to distribute his beloved G-Unit Records.