When Soulja Boy first came into the game, he was written off as a one hit wonder. Using his song, “Soulja Boy,” he rose to the top of the charts. Veterans of the hip hop game and veteran hip hop fans did not approve of Soulja Boy’s music. After the release of his debut album, the teen sensation ended up feuding with West Coast legend, Ice T. Many rappers, including the likes of Kanye West and 50 Cent rose to his defense.
Following his debut album, directly, came his next album. The first few singles off of the album flopped and people were beginning to think that their predictions had come true. So far, he was a one hit wonder until he broke through with “Turn My Swag On.” The song had quickly become a top five hit and Soulja Boy began to dominate radio once again. He would follow that hit up with a song for the ladies, “Kiss Me Thru The Phone.” Despite all of the success surrounding the rapper, he still had many doubters.
Coming into 2009, Soulja Boy said that he is not the slow rapper that he appears to be. The never-ending “hip hop is dead” conversation took place and Soulja Boy blamed Nas for the death of hip hop. This led to a slight backlash towards the rapper, but did nothing to slow the popularity of his music. During the summer, he announced that he was going to show the world that he actually can rap. He would later announce his third studio album, The DeAndre Way, which was to be released before the end of 2009.
However, the popularity of his last album and his work with Kanye West and Snoop Dogg held this process up. Now that he is almost done working with other artists, Soulja Boy has been hard at work on his own music. Recently, he spoke on his long-awaited third album and he said that he will be done with the album in two weeks. For this new album, he will no longer be on Interscope Records. Instead, he has moved his label to distribution from Universal Records.
The DeAndre Way will be released on July 28, 2010 (the rapper’s birthday) through his own imprint, Stacks on Deck, and Universal Records.