After years of being a loyal member of the Roc-A-Fella crew, Memphis Bleek has decided to do things for himself. Even before he had ever released his debut album, Bleek started his own record label, Get Low Records. With the way that Jay-Z does business, he allows all of the artists on his label to maintain the rights to all of their music. That makes it much easier for them to run their own labels.
Because of his strong relationship with Memphis Bleek, Jay-Z agreed to allow him to release his albums through a Get Low/Roc-A-Fella joint venture. The deal lasted as long as Bleek’s time with the Roc did. In 2008, Jay-Z ended up reaching a deal with Live Nation to create a new label. Because of this, he decided to leave Roc-A-Fella. The first artist informed of this was Memphis Bleek. Sensing a chance to take over the game, Bleek abruptly left Roc-A-Fella Records.
Dating back to 2006, Memphis Bleek had talked about becoming one of the top figures in rap, but his album could never receive a release date. He said that the day would come where he would be on top of the game. Everybody except for Memphis Bleek has enjoyed a nice run on top. Now, Memphis Bleek feels as if it is his turn. After leaving Roc-A-Fella Records, he announced that he had secured a deal for Get Low with Mass Appeal Entertainment.
Memphis Bleek has a secure deal in place with Mass Appeal. While the label is an independent label, he has a better deal than what Jay-Z had with Def Jam. Bleek has realized that just like independent artists, major label acts are also struggling to sell records. Even 50 Cent is having trouble selling records and he used to average 10 million copies per release. His last album failed to cross the 160,000 mark. People do not care where the music is released as long as it is hot and this is understood by Bleek.
Finally, with Mass Appeal, Memphis Bleek is able to secure a release date. His fifth studio album, The Process, will be released this spring. This album is the one that Memphis Bleek hopes will make him into one of those big-time artists. No one is expecting much from this album, but Bleek has promised fans a classic release. He has also promised that this album will be full of hits. After the release of this album, he wants to do a compilation album to introduce the world to his stable of artists.
Not only does Memphis Bleek want to build something with the artists on his label, but he also wants to sign more acts to the label. With a joint-venture deal in place with Mass Appeal, the possible popularity of his new music could lead to him making a lot of money this year. There is always talk of the top hip hop moguls. Usually, in no particular order, the top three end of being Jay-Z, 50 Cent, and Diddy. Memphis Bleek wants to expand his brand into other ventures so that he can also be in this discussion.
Outside of music, he has also expressed interest in creating a film division and expanding his clothing line. However, his loyalty to Jay-Z has stopped him from ever pushing his clothing line as much as he could have. Despite his desire to make money, Memphis Bleek never wants to compete with Jay-Z. But, he does want to go after things on his own. That is the reason that he never signed with Roc Nation, not because of a private feud between the two rappers. By this time next year, Memphis Bleek wants to begin promoting his sixth album after the success of his 2010 releases and be mentioned as one of the hip hop cash kings.
The Process will be released on March 23, 2010 on Get Low Records and Mass Appeal Entertainment.