In five years at Geffen Records, Snoop Dogg had become the top rap artist on the label. Despite his status, his 2008 album, Ego Trippin’, was not promoted by the label. Because of a lack of promotion, the album did not sell very well. Late in 2008, Snoop announced that he was leaving Geffen.
Throughout his career, Snoop Dogg has either recorded for EMI or UMG. The best run that he had in his career came in the late 1990s while he recorded for Priority Records, a subsidiary of EMI. In the fall of 2009, Snoop Dogg was offered the role of Creative Chairman of his former label. While his role is called Creative Chariman, he practically runs the label.
Under the terms of the deal, Snoop Dogg would release all of his future albums on Priority Records. Along with his releases, Doggystyle Records would switch from distribution from Geffen to Priority. The first product from this marriage was Snoop’s tenth album, Malice ‘n’ Wonderland. In the time since the release of the album, it has been hailed as one of the best albums from The Doggfather.
The album has become so popular amongst fans, there has been demand for more music from Snoop Dogg. He has plans of signing more acts to Priority and getting their music out. However, the job of Snoop Dogg is to make money for the label. It does not matter who is releasing music as long as it is selling. As it currently stands, the only marketable artist on the label happens to be Snoop Dogg.
Due to his marketability and the demand for new music, Snoop Dogg has decided to deliver another album this year. In an attempt to capitalize off of his recent classic, this new release will be titled More Malice: Deluxe. Not only will he deliver another album, but also a mini-movie to go along with it. This album will feature five new tracks, five remixes, and two songs from the previous album.
Snoop Dogg has set the release date for March 23, 2010 on Doggystyle Records, Priority Records, and Capitol Records. This release date is also when Game finally releases The R.E.D. Album and when Memphis Bleek will be releasing The Process. Initially, Game was going to release his album on the same day that the first Malice came out. Among the collaborators for the new Malice will be Jamie Foxx.