It has barely been three months since Snoop Dogg was hired by Priority Records as their executive vice president of artist development. Under the terms of the deal, he was to move his entire Doggystyle Records roster to Priority. He was given full control of his label, retaining ownership, plus having the reigns to the entire Priority roster.
His first act while working for Priority Records was the release of his tenth studio album, Malice ‘n’ Wonderland. While he was out doing the promotion for this album, Snoop Dogg stated that it was now up to him to revive the West Coast. Snoop saw his new role at Priority Records as a chance to begin working at this. Once he put his album out, Snoop Dogg began working to rebuild the historic label.
Last summer, Warren G and Nate Dogg both expressed interest in doing another album with Snoop Dogg as 213. Currently, 213 is not signed to a specific label. Using his title at Priority, the group was signed to the label. They now have plans of releasing a new album before the end of this year. In a matter of only months, Snoop Dogg has Priority Records buzzing again.
Now, to add to his fast start with Priority Records, Snoop Dogg has added the legendary rapper, Mac Shawn 100, to the label. Since being signed to the label, Mac Shawn is already working on his new album, The Bigg Fish, and wants to release a new single in the near future. Among the artists that he wants to work with are Snoop Dogg, Daz Dillinger, Kurupt, and Turf Talk.
The album will be released later this year on Priority Records and Capitol Records under EMI Music.