The quality of hip hop music seemed to hit a peak in 2004. Everybody that released music that year came with solid music. But, since that time, the music has been on a slow decline. This was noticed by a lot of hardcore hip hop fans and by veteran rappers. Still, no one said anything until one person shook the game. In 2006, Nas said Hip Hop Is Dead.
It has been almost four years since the statement and the debate. Despite the death of hip hop being declared in 2006, Soulja Boy was blamed for the decline. However, Soulja Boy did not release his first album until 2007. Plus, he did not become the consistent artist that he currently is until 2008. In the time since he released his debut album, Soulja Boy has been panned by the hip hop critics, but embraced by the young generation.
Frequently, Soulja Boy says that he can be a lyrical rapper. He said that the reason that he does not choose to show his full lyrical ability is because the fans would not accept it. Something must have changed in the teen rapper, though. Usually, his rhymes consist of dancing and material things, but he plans to go personal with his next release. This is evidenced by the album’s title, a play on his own name, The DeAndre Way.
Initially, The DeAndre Way was supposed to be released in 2009, but his work on other music stopped this album from coming as planned. This album was supposed to be a direct response to his long list of critics. Among those critics were Snoop Dogg and Ice T. While his internet feud with Ice T was very notable, he also had a lesser-known feud with Snoop Dogg. Snoop accused the teen rapper of killing hip hop.
Last year, Snoop Dogg amended his comments and reached out to Soulja Boy. The final result of their resolution was a new song. Featured on Snoop’s tenth album, Malice ‘n’ Wonderland, was his first collaboration with Soulja Boy, “Pronto.” It is the latest single from the album and it is gaining significant airplay. However, it is going against the rule initiated by Jay-Z over the summer. He declared auto-tune dead with “D.O.A.”
Blatantly featured on the Soulja Boy part of the song is auto-tune. The sound of the song and the radio play that it is receiving clearly states that the song is going to be a hit. Since auto-tune is featured on the song, when it does become a hit, an auto-tune single will also be receiving more and more airplay. When that happens, other artists will begin to feature it on their music again, which could lead to the rebirth of auto-tune.