Snoop Dogg signs 213 to Priority Records

4 Jan

After they were all successfully released from Death Row Records, Snoop Dogg, Warren G, and Nate Dogg formed their own group, 213 in 1998. For years, the group would make appearances on solo albums from each of the members. They would also appear on music from other artists as 213. But, after Snoop Dogg returned to the mainstream stage in 2004, Warren G and Nate Dogg convinced him that it was time for them to record their debut album.

It would be while Snoop Dogg was riding off of the success of his first number one single, “Drop It Like It’s Hot,” that he would debut his new group. Coming right before the release of his 2004 album, Snoop Dogg released the debut album, The Hard Way. The album came as a release on his own Doggystyle imprint and a release on TVT Records. While the album did not sell many copies, it gained the group a cult following.

When the album was released, Nate Dogg and Warren G were still fairly notable artists. But, in the time since the release of the album, they have fallen to become has-beens. Warren G is working on some new music and Nate Dogg is still fighting to overcome his recent illnesses. In 2009, Warren G expressed interest in reuniting with Snoop Dogg and Nate Dogg for another album with 213. Nate Dogg later expressed his interest in doing another album.

Nate Dogg and Warren G were on board for another album, but they realize how busy Snoop Dogg is with his own record label, working on his new album and his job as president at Priority Records. Because of that, they were not sure how long it would take to record new music. Snoop said that he was going to use his position at Priority to put the West Coast back on top. He said that he would be looking for new acts to sign to the label.

Recently, Snoop Dogg also expressed his interest in reviving 213. He ended up reaching out to both Nate Dogg and Warren G. Not only is a new 213 album in the works, but they also have become the first act that Snoop Dogg has signed to Priority Records.

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