On the Rise: Franchize

4 Oct

FranchizeFranchize was born in Ibadan, Nigeria; birth name Adedayo Akinwunmi Agbayewa. The middle child of three, Franchize recalls being inspired by stories from his parents, who grew up during the volatile times of the Biafra, the deadliest civil war in African history, leaving over 1 million
Nigerians dead.

Franchize was first introduced to hip hop at the age of 8 in Jamaica Queens, New York. He soon started writing his own rhymes. At the age of 12 he wrote an investigative novel that received much praise and attention. This sparked his interest in writing; which, he found an easy way to express his feelings and views regarding his home country and the world in general.

His racy edge wordplay, laced with ingenuity, makes him a refreshing, eye opening stand out of an emcee in a current hip hop market that suffers from one-dimensionalism. His music has already appeared in the urban African film, Gods Own Country as the title track. “Gods
own Country” is also the lead song on the DJ Green Lantern produced sound track mixtape.

Franchize can be seen in the Alchemist-produced street anthem “Killin This” where in the video he shows gritty images from the streets of Lagos, Nigeria to Brooklyn New York.

As founder and CEO of Scamway Entertainment, Franchize’s unique style of marketing garnished the street buzz that prompted 93.7 rhythm FM of Lagos to feature him in a two day rap fest at the Whitehouse in Ikeja, Lagos, Nigeria. Franchize’s soaring popularity and community
rooted message earned him a front cover spread in the highly acclaimed afro-centric hip hop
magazine Phat Entertainment.

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