The Rebirth of Death Row Records

13 Sep

Death Row RecordsDeath Row Records was founded in 1991 by Dr. Dre and Suge Knight. The label was an instant success with successful releases from Snoop Doggy Dogg, Dr. Dre, Tha Dogg Pound, and Warren G. In later years, they added Tupac Shakur, who enjoyed a successful stint on the label until his untimely death in 1996.

Initially funded and distributed by Jimmy Iovine’s Interscope Records (which was ironically funded and distributed by Atlantic Records), the label became known for its gangsta rap releases. After many feared that this could negatively affect the youth in America, Atlantic Records dropped both Death Row and Interscope Records.

By 1996, Dr. Dre, the co-founder was also fed up with actions at the label and he left. In 1997, the label was suspected be involved in the deaths of Shakur and The Notorious B.I.G., which led to Death Row’s downfall. By the late 1990s, Death Row was a shell of its former self and Suge Knight found himself in and out of prison.

In 2008, Death Row Records was auctioned off and the highest bidder was WIDEawake Entertainment Group. Now, in 2009, the label is run by Lari Lavi and she has big plans for the label.

Recently, she revived the label, now she is currently looking for artists to sign to Death Row Records. Aside from music, Lavi is expanding the label into films and production. These operations will be distributed by either E1 Entertainment or Interscope Records.

By 2010, Death Row will be dominating the music scene as if it were 1993, possibly.

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