Recently, Ice Cube announced that he would briefly return to the rap game with a new album. Ever since his six-year hiatus, due to his demanding schedule, Cube has tried to release an album every other year. Starting in 2006, Cube does release a new album every year.
With 2010 here, Ice Cube wanted to release a new album for many reasons. First, he releases an album every other year. Because he missed out on last year, he felt that he should get an album out this year. Also, with 2010 being the start of a new decade, Cube decided to go ahead and put an album out.
Recently, Ice Cube began working on his new album, I Am The West. He signed a one-album deal with Interscope Records to put his last album out, but they did very little to help promote the album. Now that Snoop Dogg is the head of Priority Records, a lot of rappers, especially those from the West Coast have signed to the label. Given his relationship with Snoop, it would not be a stretch to think that Ice Cube may do the same.
On top of everything else, Ice Cube began his recording career with the label in the late 1980s, when he was on Ruthless Records. Even after he left the label, he created his Lench Mob label as a sub-label of Priority. When he went on hiatus, Ice Cube left the label and suspended the operations of his own record label. But, when he returned, Priority Records was placed on hiatus.
Now, for the first time since 1996, Ice Cube is a free agent and Priority Records is able to sign him. With Snoop Dogg at the helm, a deal is likely to happen.